10:00 am, Friday 23 Nov 2018

Tata Motors showcases its smart and robust range of Commercial Vehicles at the Kula Lumpur International Motors Show 2018

Tata Motors showcases its smart and robust range of Commercial Vehicles at the Kula Lumpur International Motors Show 2018

Key products on display:

  • Tata Super Ace – 1 ton payload small truck
  • Tata Ultra 814 7.5T – The Business Utility Vehicle
  • Tata Prima 4038.S 4X2 prime mover – The World Smart Truck

Kuala Lumpur, November 23, 2018 – Tata Motors along with DRB-HICOM Commercial Vehicles (DHCV), its exclusive distributor of commercial vehicles in Malaysia, today showcased its range of commercial vehicles which includes the new generation Tata Super Ace small pick-up, Tata Ultra 814 7.5T truck and Tata Prima 4038.S 4X2 prime mover at the Kuala Lumpur International Motor Show (KLIMS) 2018.

Driven by passion and imagination, Tata Motors introduced these enriching offerings in line with its customer aspirations and which will cement its position in the market. The company plans to strengthen its brand presence in Malaysia by bringing to market intelligently designed, smart solutions to offer its customer a class-leading cost of operations and good business opportunities. In line with this philosophy, a smart range of commercial vehicles best suited for Malaysian customers were showcased at the pavilion, in KLIMS 2018.

Headlining at the event is the Tata Super Ace, a versatile one ton mini-truck for inter-city and intra-city transportation solutions. Optimally powered by a 1405 cc diesel engine combined with a new body design and cutting-edge technology, the Tata Super Ace is a preferred choice for last-mile transportation.

The vehicle has a footprint spanning 28 countries across South Asia, Africa and the ASEAN and can be customized for various small scale business operations like transporting construction items, food grains, fruits, FMCG and white goods to being configured as a food truck, an ice cream truck or even a mobile store on wheels, the truck can do it all.

The versatility of Tata Super Ace was showcased at Tata Motors pavilion with two different application bodies on display: The Tata Super Ace Food Truck with a customized food truck body solution suitable for a mobile food stall and cafe business and The Tata Super Ace Reefer Body which is a customized application for the purpose of carrying perishable food items, poultry and ice transportation.

Tata ULTRA range of trucks

Also on display were the Tata ULTRA range of trucks. The Ultra 814 offers enhanced levels of durability and reliability on the ULTRA platform. Available in 4.5T Payload with highest body option of 5.5M, Tata Ultra provides customers complete flexibility, for varying business requirements.

Offering a faster turnaround time and enhanced profitability for any goods carrying business, it is an ideal workhorse for moving materials across distances. The driveline is equipped with the latest NG 3.0Lt engine capable of an output of 140 HP, a new-generation transmission with aluminum casing – the 6 Speed – G-550 overdrive gear box, cable-shift mechanism and axle technology, with reduced weight, ensures superior performance and greater fuel efficiency for varied payloads making it suitable for varying business applications such as FMCG, white goods, etc. The Tata Ultra will also be available in another variant of Ultra 1014 which offers the longer wheelbase option of 4520 mm.

Tata PRIMA 4038.S 4X2 Prime Mover

The company also introduced the Tata PRIMA 4038.S 4X2 Prime Mover, the new generation offering from the Tata Prima range, which is setting new benchmarks in styling and features. The next-generation Tata Prima is a combination of power, world-class performance, fuel efficiency, safety and superior technology. Been built with technical inputs from across the world – including an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea and finally combined with Swedish precision on a robotic weld line, Tata Prima is rightly referred to as the ‘World Smart truck’ by Tata Motors. Targeted for fleet owners, distribution and logistics companies the Tata Prima Prime Mover comes with a 4×2 and a 6×4 configuration – Tata Prima 4038.S and Tata Prima 4938.S.

To know more about our range of commercial vehicles and other possible body applications, visit a Tata Motors showroom near you or visit us at our pavilion at the Kuala Lumpur International Motor Show 2018, located at MITEC Kuala Lumpur on November 23 to December 02, 2018.

For more information, visit our website at www.tatamotors.com.my.

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

For further information, please contact:

Media Contact Information

Tata Motors Corporate Communications


Tel: +91 22-66657613



A wholly owned subsidiary of DRB-HICOM BHD, DRB-HICOM Commercial Vehicles (DHCV) was established in 1979 for the purpose of importing, assembling and distributing passengers and commercial vehicle segment. Upon signing of the Importation, Distribution and Technology License Agreements with Tata Motors Limited, India (Tata Motors) in September 2013, DHCV was appointed as the exclusive distributor of Tata Motors commercial vehicles as well as expand its vehicle assembly business and distribution network in Malaysia.

For further information, please contact:

Mohd Syahrul Yusuf

Chief Operating Officer

DRB-HICOM Commercial Vehicle Sdn Bhd

Tel: 03-6120 2337

Fax: 03-6120 1512



DRB-HICOM Berhad (“DRB-HICOM”) is one of Malaysia’s leading conglomerates with core businesses in the Automotive, Services, and Property sectors. With more than 80 active companies in its stable and an over 59,000 employees group-wide, DRB-HICOM’s aim is to continue adding value and propelling the nation’s development. In the Automotive sector, DRB-HICOM is involved in the manufacturing, assembly and distribution of passenger and commercial vehicles, including the national motorcycle. In Services, DRB-HICOM is involved in various businesses, including concession and financial-related services. In Property DRB- HICOM is involved in the development of industrial properties.

For further information, please contact:

Mahmood Abd Razak

Head, Group Strategic Communications Division


Tel: 03-2052800

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