10:01 am, Wednesday 11 Apr 2018

Tata Motors introduces “TATA ACE GOLD” – The Original ‘Chotta Haathi’

Tata Motors introduces “TATA ACE GOLD” – The Original ‘Chotta Haathi’

The legend that created the SCV segment and transformed millions of lives is a symbol of the pioneering spirit and innovation from Tata Motors
Introduced at a compelling price of Rs 3.75 Lakhs with a brand theme of ‘Kaamyabi Kal, Aaj aur Kal’

Tata Motors’ today announced the launch of TATA ACE GOLD – The original ‘Chotta Haathi’ that set new benchmarks creating the SCV segment in the country. The legendary Tata Ace is a symbol of the pioneering spirit and innovation from Tatas. Based on extensive research and popular customer demand, the TATA ACE GOLD has been launched to cater to the discerning requirements of the customers. Launched at an attractive price of Rs 3.75 lakhs, the TATA ACE GOLD will be available in arctic white colour. The power-packed mini truck will be available for sale across Tata Motors authorized dealerships, starting today. Packed with superior performance, ruggedness, enhanced safety, and comfort, the TATA ACE GOLD will continue to play a key role in transforming lives by creating new business opportunities, generating employment and inspiring entrepreneurship for the youth.

Promises low operating cost
Offers reliable and rugged aggregates
Most comfortable and safe to drive
Equipped with powerful 702 CC Cylinder IDI Engine Low Risk / Low Cost vehicle with the highest return
Easy to maintain and service

The TATA ACE GOLD comes with the renowned front fascia, steering wheel with improved ergonomics and a utilitarian dashboard. With an unmatchable combination of superior ride, style and aggressive pricing, it will continue to be an indispensable business partner for millions of entrepreneurs and market load operators, across the country.

TATA ACE GOLD offers unmatched bundle of value added services to the customers –

Tata Alert – A 24 X 7 breakdown assistance program with time commitment

Tata Delight – a loyalty program which offers a host of benefits such as free insurance, loyalty point redemption, etc.,

Tata Zippy – a time bound repair commitment

Tata Kavach – a time bound accident repair promise

Commenting on the launch, Mr. Girish Wagh, President, Commercial Vehicle Business Unit said, “Tata Motors has been a pioneer in creating and expanding the Small Commercial Vehicle market in India with its diverse portfolio. With a market share of 68%, Tata Motors continues to be the market leader in the Mini Trucks segment. With over 20 Lakh (2 million) vehicles plying on the road, TATA ACE is unparalleled and enjoys a strong emotional connect with the customers. The introduction of TATA ACE GOLD with enhanced features at an attractive pricing of Rs.3.75 lakhs, will make it an even more attractive proposition to our discerning customers. Like other products in the ACE family, TATA ACE GOLD will boost the country’s last mile distribution and continue to foster entrepreneurship, across the country.“

Launched in 2005, Tata Ace has successfully pioneered the concept of mini-truck in India. Designed and developed for enhancing customer experience and maximizing revenues of the transport operators, the quintessential mini-truck has always been an all-rounder in this segment, helping operators elevate their business, offering: superior safety, versatile performance in varied conditions, ease of maintenance, comfort and cost-effectiveness to its customers. Thus far, the Ace platform has produced about 15 offerings, based on Engine type, engine power & body configurations; comprising brands such as the Ace, Zip, Mega, and Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural and urban areas.

Tata Motors has deployed workshops across all zones to address the rapidly increasing demands of the customers. Expanding deep inroads across the country, Tata Motors currently has over 1800 service points and a workshop on an average at every 62 Km. The service and maintenance attributes of the vehicle guarantee peace of mind to its drivers. With the largest and strong growing network in place, a continuous slew of upgrades, new launches, and specific marketing interventions, the company continues to be the dominant player and is making strides in the Small Commercial Vehicle Industry.

About Tata Motors

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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